Adjunct Faculty and alum Alexandra Whittington just had an article — “Family Vacation 2050” – published in a special issue of Tourism Recreation Research journal on “The Journey to 2050.” Incidentally, this special issue was co-guest-edited by Albert Postma, who attend our week-long certificate course in Brussels last year. (We are everywhere!).
The article identifies major technological and social uncertainties relevant to the future of family travel and explores them using the deductive 2×2 matrix scenario process. The four scenarios offer possibilities that contain specific opportunities, threats and challenges to the family travel industry in 2050. Key change drivers include the demographic growth of unmarried, unattached, non-cohabiting individuals (“singletons”) and the availability of technologically advanced virtual reality consumer experiences.
It is great to see Alex in print. In addition to teaching two undergraduate classes for us, she is the program manager for the week-long certificate program in her spare time. Andy Hines