Faculty/alumni Alexandra Whittington writes about Exploring the Future of Infant Feeding: Scenarios About the Future of Parenting, Infant Nutrition and Consumer Habits in The United States of America, which she summarizes as:
Four scenarios of infant feeding offer strategic insights about American culture and social patterns by generating implications for the future of the family, nutrition, consumers and gender roles. The study involves careful examination of two critical uncertainties about the future of infant feeding: the outcome of cultural tensions among American mothers, known as the “Mommy Wars” and the fluctuating role of the American household as either “producer” or “consumer.” The scenarios portray a range of alternative futures to address possible socio-cultural change in store and raise awareness of the important role of breastfeeding to infant survival and human development.
Whittington also offers a simplified graphic version of this forecast that you can take a brief look at below, but if you prefer to see the extended version please click here.
