Congratulations Jeremy … new APF Co-Chair
Last month, the APF Board elected new officers for 2025. [...]
Last month, the APF Board elected new officers for 2025. [...]
Futurists do far more than horizon scanning or trend analysis or scenario planning. They listen and understand, they analyze and formulate, and then they make the case to move forward.
We've got a save the date for the APF Global Gathering: Toronto 12-14 May
Looking back 20 years, The Economist magazine was the first [...]
Yes, sometimes we will fail and see a fault in our logic and know we made a strategic blunder. But other times we did everything right and just rolled a one on a six sided die. We cannot use results as a single measure of success in a field where uncertainty is a leading actor.
1st RULE: You do not talk about predicting the future 2nd RULE: You DO NOT talk about predicting the future